Corbyn and McDonald Prove Strategy works
They nearly won the election, starting from a “no hope” position six weeks earlier.
They had a strategy.
They executed the strategy.
They adjusted the strategy.
They effectively sidestepped the threats/barriers to their success.
They stayed on message.
They appealed to a need.
They communicated regularly.
They capitalized on their wins,
They accepted their weaknesses.
They communicated in the right medium for the market.
They nearly won the election, starting from a “no hope” position six weeks earlier.
