positioning in the marketplace and our marketing
positioning in the marketplace and our marketing
Last updated: 17 September 2020
Business Owner Update 22nd May
Recovery plan P2On this little micro strategy, we want to talk about our positioning in the marketplace and our marketing.We want to make sure that our marketing reflects the situation that our clients find themselves in…… what one great marketer…. I can’t remember if it was Dan Sullivan or someone really amazing.He says, “you’ve got to enter the conversations going on in your customers or your clients mind”.And if right now in your client’s customer’s mind, there maybe this lockdown issue, this, this, uncertainty.And you need to reflect that.And if you do that, they’re going to understand that you understand them, and it’s going to be one little notch closer to helping them know, like, and trust you, which is so important in online marketing.So that’s my first tip for this one or my second tip, in fact, and I’ll catch you on the next one.For my third one, which is a trio.
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